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Showing posts from February, 2020

Distributing Products In Overseas Markets - Are You Ready ?

Indian businesses have always aspired to sell in overseas markets. For a successful entrepreneur, there's nothing more exciting and satisfying than conquering foreign market. Higher margin, easier bank credit, tax free revenue and various export incentives are some of the attractions of overseas markets. Besides, thriving overseas presence is an insurance against any instability in domestic market. However, not much information is available on the topic, specially for small and medium Indian enterprises.

In a series of articles, we shall discuss preparations and planning required before venturing out to overseas markets, various routes for overseas entry with comparative advantages/disadvantages and sources of information. In preparation and planning stage - a business must objectively assess whether its ready for overseas market. To help a business evaluate its position - here's few pointers.

1. Domestic Distribution First - Overseas Comes Later A business must establish its…