How Email Tracking Can Lead To Business Success
Emails carry important information - but we lose control over them as soon as sent. What if emails had WhatsApp like ticker symbols ? Ideally, we should be able to find if an email has reached destination, whether it has been opened. If opened, at what time and which location. How many times it has been opened, which link(s) in the email has been clicked etc. Collectively this body of intelligence can immensely help a business. I am going to explain how you can track emails sent from existing email clients (such as Gmail) and capture all these tracking intelligence easily, at zero cost. However, its important to underline how such tracking information can help a business before that. Send a perfectly timed follow-up mail as soon as customer opens your mail. You stand far better chance of receiving reply If you see customer clicking on a link to view a cover letter, proposal or your website - you know currently you are at the top of his/her mind. Reaching out at that exact moment i